Module 300
 

The following Harvard Business Review articles are related to Module 300 - Marketing Management and have corresponding CPE quizzes, which will be launched soon on this website:

"The Perfect Message at the Perfect Moment", November 2005
"Defensive Marketing", November 2005
"Building Loyalty in Business Markets", September 2005
"Manage Your Human Sigma", July 2005
"MarketBusting: Strategies for Exceptional Business Growth", March 2005
"CRM Done Right", November 2004
"Customer-Centered Brand Management", September 2004
"Redefining Competition in Health Care", June 2004
"Kill a Brand, Keep a Customer", December 2003
"Growth Outside the Core", December 2003
"The One Number You Need to Grow", December 2003
"The Customer Has Escaped", November 2003
"Optimal Marketing", October 2003
"Minding Your Pricing Cues", September 2003
"The Global Brand Face-Off", June 2003
"Hedging Customers", May 2003
"Three Questions You Need to Ask About Your Brand", September 2002
"Pricing and the Psychology of Consumption", September 2002
"The Mismanagement of Customer Loyalty", July 2002
"Customers as Innovators", April 2002
"Pricing as a Strategic Capability", March 2002
"Torment Your Customers (They’ll Love It)", October 2001