Business Acumen Framework

During our 12+ years of Research and Development, we noticed that there wasn’t a common viewpoint of Business Acumen. Some people think of it as finance and profitability, while others think of it as strategy, so we decided there needs to be a common framework for understanding Business Acumen.

Business Acumen is the language of business.  Practically, it is a comprehensive knowledge base that enables all employees to:

  • understand his/her role within the company
  • understand and anticipate the effects of other business functions on his role

Business Acumen is relevant for everyone working at a company – whether you are a recent graduate, supervisor, manager, executive, or a director.

We believe Business Acumen needs to be comprehensive enough for you to communicate and operate effectively across all departments within your organization, thereby becoming a Business Generalist.

As a result, our Business Acumen Framework includes the following areas:

  • General Management, Leadership, and Strategy
  • Operations Management
  • Marketing Management
  • Quality and Process Management
  • Human Resources Management
  • Accounting
  • Finance
  • Information Technology
  • Corporate Control, Law, Ethics, and Governance
  • International Business

Our research has shown us that these 10 areas are (1) relevant to every organization and (2) the core subjects taught in the best business schools worldwide. We made sure our framework is relevant to anyone in any industry in any country, regardless of whether they have earned an MBA.



We’ve taken this framework and developed a self-directed cloud-based SaaS platform designed to certify your Business Acumen via Stackable Credentials.

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